The majority of my career I've spent in government and higher education. I've trained a wide variety of employees to write, edit, and manage their own content on a CMS. Here are my top 5 tips for managing web content in large organizations.
Tip #1: Writing and editing the content is more important than placing it
In other words, Content Managers should be focusing on editing their content and delivering what visitors to the site need as succinctly and authoritatively as possibly.